All of us are exposed to marketing messages and images everyday. But how do marketers know what will influence a consumer to make a purchase? It’s all about creating a marketing plan based on core principles that are focused, consistent and targeted. In this session, we will explain these core marketing principles. The discussion will include: building your brand, defining your target market, honing your message and creating a promotion strategy. As we work through these core principles, we will show you how to apply them to your firm and ultimately improve your image and bottom line. Join us and learn how to apply this knowledge to your career and business! Kristie Holden (Left) is the Director of Business for Novus Architects. Traci Greer (Right) is the Principal of Greer Marketing.
Please join AIA Charleston for a tour of the TownPlace Suites. The hotel is a 5 story, 101 room wood framed hotel with brick and EIFS façade. The hotel will have a business center, fitness center and each guest unit will include a kitchenette. The building is in currently under construction with a scheduled opening in July. We will learn about the challenges and decisions behind the wood frame construction. The construction budget was $8 million and it is on schedule to be completed in June. Happy hour to follow at Triangle Char & Bar.
**This project is mid-construction, please wear closed toe shoes, hard hats, eye protection and safety vests.**
When: 2/15 at 5:00 pm Where: 1350 Stuart Engals Blvd. Mt. Pleasant Parking is available at Wyndham Garden Parking Lot next door Cost: Free Please RSVP below.